The Impact Fund

Encouraging investment into innovative research and technology.

The Impact Fund is a specialised fund designed to support the commercialisation of promising technologies and emerging innovations from Victoria University of Wellington, specifically focusing on funding for early stage projects. The Impact Fund required a new brand identity which was reflective of its aim to target philanthropists and wealthy investors, many of whom may be alumni from the University and have a real passion for New Zealand, require measurable outcomes from their investment and are looking to contribute towards innovative emerging research and technology. The new logo incorporates an elegant serif typeface enclosed in a circular formation, representative both of a research lens and the exclusivity of the fund, whilst the core visuals consisted of carefully crafted imagery, a brand worthy of investment.

Role: Lead Designer