Stagecraft

Promoting a new season of productions.

Each year, the non-profit theatre group Stagecraft located in Wellington, New Zealand, requires promotional material which consolidates an overall look and feel for the season’s productions but also captures the themes and genres of the individual plays. Posters and banners are showcased around the city streets and promotional material is shared across social media platforms. Each play was initially given an icon and tagline which was relevant to the theme or main character of that play. These icons and taglines were shared across social media, along with a call to action to create intrigue. A photography shoot was later choreographed and a series of stylised headshots were rolled out across posters, banners and social posts, capturing the individual personality of each play and offering more information.

Role: Lead Designer, Art Director
Agency: Scenario Communications