Luke’s Van Life

Creating a presence for self build campervan workmanship.

In 2017, unskilled, Luke attempted his first self build campervan conversion. He documented his journey via YouTube and since has gained a large online following of like minded campervan conversion enthusiasts. In order to engage and attract followers a new compelling brand identity was needed. The logo adopted a hand drawn illustrative style which celebrates the authenticity of the workmanship involved in hand crafted bespoke van conversion. This celebration of craftsmanship is extended across the core visual identity, with various illustrations to compliment all aspects of Luke’s Van Life.

Role: Lead Designer

Concept visuals only.